?? ??? ???????? ??????? ? ?????? ????? ?? ???? ?????? ???? ????????? ????? ? ?????? ??????????? ????? ? ????? ???? ???????????? ???? ???? ????? ????? ????? ????. ??? ?? ???????? ??? ???????????? ???????? EAT (Expertise, Authoritativeness, Trustworthiness) ??? ?? ?? ??? ??? ??? ????? ????? ? ?????? ???????? ?? ????? ????. ?? ??? ?????? ?? ????? ???